Wikipedia, being one of the most visited websites around the globe, can offer your business a massive reach. With more than four crores of active users, it can help you establish a trustworthy and credible brand. As most of the brands are building their Wikipedia pages, you should not stay behind. Rather, they can get help from an experienced Wikipedia publisher like Reptick and beat the competition.
How Wikipedia Enhances Brand Credibility?
In an era where 2 billion websites want to be on the first page of the search results, having an authentic brand presence is crucial. To stand out from the crowd, building brand credibility is a no-brainer. However, having a Wikipedia page can accelerate the process for you. But how?
Goodwill of Wikipedia translates into your brand
As we have discussed before, most internet users trust Wikipedia to provide correct and authentic information about a subject. And by creating a Wikipedia page, you can soak up some of that goodwill. Appearing in the top results related to your niche positions your business as an authority. It not only enhances your brand credibility but also creates a loyal customer base who are more likely to return.
Transparency:
Neutrality and verifiability are important features of a Wikipedia page. Anybody with internet access can access and edit its data as well. So, showcasing information about your brand through a wiki page shows how transparent and open your business is. In this era of corruption, having a transparent brand image can go a long way.
However, to ensure adding relevant, accurate, and verified information to your Wikipedia page, consider collaborating with an expert Wikipedia publisher. Companies like Reptick have an extensive research mechanism to put together the most authentic, verified, and accurate information.
Preserving your brand:
Having a brand is like having a baby. As its owner, you want it to continue forever. So, through a detailed wiki page that adheres to the standard Wikipedia guidelines, you can preserve your brand for generations to come. While creating a wiki page, have a detailed history section where you write about how your brand started and how it crafted a journey to its current status, etc. This acts as an official documentation of the entire journey of your brand. When your customers read this, they become a part of your journey. Thus enhancing your brand credibility.
Boosting your Online Presence with Wikipedia
Here are some ways through which a Wikipedia page can boost your online presence.
Search Engine Visibility:
According to sources like Quora and Reddit, more than 50% of the search results in Google show Wikipedia as the top one. And it is in the top 5 results for 96% of the searches. There was an experiment where 1000 random nouns were searched on Google. 99% of them returned Wikipedia as the top result. You can take advantage of this by creating a high-quality Wikipedia page for your business. Besides, you can redirect the visitors to your website, social media pages, e-commerce stores, etc., to monetize them.
Control over Your Brand Narrative:
According to various sources, customers who know your brand narrative see you in more positive terms. If you don’t have a wiki page, then you have limited control over your brand story. However, through a detailed wiki page, you can control what you tell your audience and how they perceive your brand. An established Wikipedia publisher like Reptick can help you build a page from scratch. They help you in everything from compiling accurate information about your brand to building a page and offering constant monitoring and support.
Engaging with a wide variety of individuals:
Wikipedia is a page driven by a huge community of editors and contributors globally. Being a part of the platform’s ecosystem, you can engage with a wide variety of individuals who have an interest in your niche. While it can be overwhelming, the valuable insights it brings to the picture have no match. You get honest feedback and in-depth insights while building relationships with a large community.
Besides, these community engagement processes can also bring you a lot of customers who are likely to return more than once. So, by creating a Wikipedia page that is compliant with Wikipedia notability guidelines, you can achieve a wider variety of goals simultaneously. However, it is a huge task to build a page, gather accurate content, write it compellingly, curate it, and then post it. So, it is advisable to get help from a premium quality Wikipedia publisher for the task.
Wikipedia’s notability guidelines for businesses:
Wiki editors use this to verify if a given subject warrants its articles. There are two types of Wikipedia notability guidelines: General and subject-specific. For detailed guidelines, you can visit the Wikipedia page. However, here are some facts about it.
- These guidelines don’t apply to content within articles or lists
- The content of the article doesn’t determine the notability
- It requires verified evidence
- Topics that don’t meet these guidelines are not treated as separate articles.
- Self-promotion, publicity, events, etc., fall under this category. They are not published as stand-alone articles.
Bottom line
Imagine this! Just by creating a wiki page with the help of Wikipedia publishers like Reptick, you can enhance brand credibility, increase website traffic, appear in the top results, control the brand narrative, and more. If you want all of this, explore Wikipedia publishing services and create a detailed and authentic Wiki page as soon as possible.
